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What happens inside our brains when we think about money?
How understanding the way your brain works can help you control. Drawing on the latest scientific research, jason zweig shows what happens in your brain when you think about money and tells investors how to take zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology. How the new science of neuroeconomics can help make you rich (jason zweig). According to recent research in the emerging science of neuroeconomics, the pleasure center in the brain that is stimulated in anticipation of the big payout starred review.